TA2 Market research to target a specific customer - OCR CNAT in E & M

This set of resources includes 3x PPTs which can be delivered over 5 lessons (almost 100 slides of engaging and interactive learning) + worksheets and an mp3. 
 
In the first powerpoint, learners are introduced to the purpose of market research and the different types of primary and secondary market research methods. A mix and match activity for the pros and cons of each type of research method (there are quite a few). In the second powerpoint, we focus on types of data such as qualitative and quantitative, including their pros and cons with examples. In the third powerpoint, we focus on market segmentation, lots of examples of products to stimulate thinking of different market segments with consolidation activities.
 
Research tasks, true or false Qs, MCQs and exam style questions with answers throughout. Box plenaries and kahoots to summarise learning at the end of lessons.
 
Colourful, concise and engaging slides!
 
Thank you