OCR CTEC Business Unit 1 The business environment - LO8 SWOT analysis
This lesson introduces learners to factors that affect the success or failure of a business, financial and non-financial. We start by looking at what a SWOT analysis is and the types of questions we need to ask ourselves to find out our SWOT. We then contextualise with a few examples such as Mcdonald's, Thornton's and a brief sorting activity with Apples SWOT.
We then go on to look at a concise case study on BHP the large mining company, students can work in pairs or a group to assess the companies position using SWOT, the outcomes of this can be used to answer a 12 mark question based on the case study. A concise model answer is included for students to peer assess. We finish off by looking at ways to interpret the performance of a business before two kahoot quizzes (one on SWOT and one on unit 1) to end the unit!
Colourful, concise and engaging slides!