Edexcel GCSE Business - Theme 1 - 1.4.3 The marketing mix
This free double lesson introduces learners to what marketing is before looking at the 4Ps. We then discuss how coca cola has worked on each P. A pair task to develop a brief marketing mix from a choice of three product types. Students then answer two 3 mark questions with model answers so they can self assess. This is followed by a group task to develop a complete marketing mix for a product of their choice and present back to the class.
In the second lesson we recap, then look at the new Amazon Go store that is launching, we discuss the pros and cons of each then have a go at answering a 6 mark analyse question. A
model answer is given highlighting where context is attained. Students can look at this to develop their own exam technique.
Colourful, concise and engaging slides!