Edexcel GCSE Business - Theme 1 - 1.2.4 The competitive environment

This lesson introduces learners to competition, competitive advantage and what makes a market competitive. We go through each way a business can gain advantage, then we contextualise each of these ways. Real examples of how businesses compete with each other, rather than competing on price.
 
SWOT analysis task included where students use one of the businesses given and look at their strengths, weaknesses, opportunities and threats. Two 3 mark questions with model answers to
build exam technique.
 
Colourful, concise and engaging slides! 
 
Thank you