Edexcel GCSE Business - Theme 1 - 1.2.3 Market segmentation
This lesson introduces learners to different target markets by playing songs and asking who they are targeted to, followed by asking who specific products are aimed at (see in preview) engaging examples of different segments shown with benefits. Two 3 mark questions with an answer to self assess.
Whole class, group and individual activity on creating market maps for different industries.
Colourful, concise and engaging slides!