Edexcel GCSE Business - Theme 1 -1.2.2 Market research
This lesson introduces students to what market research is and how vital it is to businesses. The different types of research are looked at with their pros and cons. Examples of quantitative and qualitative research is looked at. A 3 mark question with a model answer to self assess. Finally a task to create a questionnaire.
Colourful, concise and engaging slides!