Edexcel A Level Business Theme 3 - 3.1.2 Theories of corporate strategy
This lesson introduces learners to different types of corporate strategy such as Ansoff's Matrix and Porter's strategic matrix. We start by looking at Ansoff's and the four types of strategies involved here, each with their pros and cons. We then go on to read a brief case study on a plumbing company, wth a 4 mark question and a model answer to self assess with.
We then go on to look at Porter's strategies, again each witht their pros and cons before looking at the difference between tactics and strategies. Finally a case study on Toyota and
their strategy. This case study comes with a 4 and 10 mark question, both with guidance and concise model answers for peer assessment. An interactive kahoot quiz with the link to the game to consolidate the day's learning.
Colourful, concise and engaging slides!