1.2.4 Price elasticity of demand - Theme 1 Edexcel A Level Business

This double lesson introduces learners to price elasticity of demand - a tricky concept at first but this resource breaks everything down step by step with plenty of calculation and essay exam practice. We start by looking at the concept of elasticity with an engaging Eastenders starter, we learn the key formulas needed to tackle any PED questions before looking at examples of some inelastic products.
 
Students have the opportunity to calculate PED questions with answers on the board to show how answers are reached. We then go on to look at factors that affect the price elasticity of a product and apply this theory to a Nando's 8 mark question - structure guidance and a model answer is provided for students to look at before peer assessing and responding to WWW and EBI.
 
Two links to kahoot quizzes and a box plenary to finish with.
 
Colourful, concise and engaging slides! 
 
Thank you