1.1.3 Market positioning - Theme 1 Edexcel A Level Business
This lesson introduces learners to market positioning, we start by looking at positioning and differenation is before looking at market maps. Students have the opportunity to become familiar with market maps with a set of structured activities to design their own, examples of different axes are given with ideas for markets to use.
We move on to read a concise case study on a hotel chain that is quite different from normal hotel chains, a 4 and 12 mark question, both with structure guidance and model answers for students to use when self or peer assessing, marking grid for the 12 marker included. We finish off with a research task on the rebranding of Emirates airline.
Colourful, concise and engaging slides!