1.1.2 Market research (part 1 product & market orientation) - A Level Business

1.1.2 Market research (part 1 product & market orientation) - A Level Business

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This free lesson introduces learners to product and market orientation, we start with looking at the difference between the two, and the growth of the market orientation. A concise case study on ZARA to highlight market orientation before looking at the pros and cons.

 

We then watch a clip of Levi Roota on Dragon's Den, demonstrating his Reggae Reggae Sauce to the world with success. A case study on this as well as a 10 mark question with structure guidance, a concise model answer is provided for students before peer assessing and making improvements.

 

Colourful, concise and engaging slides! 

 

Thank you