1.1.1 The market (part 2) - Theme 1 Edexcel A Level Business
This lesson is the second part of 'The market' and learners first consolidate knowledge from last lesson on market size and share through a group activity, students are in pairs representing a businesss within a market and must calculate their own market shares as well as the whole market.
We then go on to looking at mass and niche markets, with real life examples that students are familiar with. Students have the opportunity to apply this knowledge to a case study on a high end luxury manufacturer - an 8 mark question with structure guidance and a concise model answer for students to look at before peer assessing with marking grids. We look at risk vs uncertainty
before finishing with a box plenary.
Colourful, concise and engaging slides!