1.1.1 The market (part 1) - Theme 1 Edexcel A Level Business
This lesson is the first part of 'The market' and learners are introduces to what a market actually is, market leaders such as Walkers and Nescafe are discussed. We start by looking at market size and growth before reading a concise case study on which market a mobile phone app should be created for.
An activity where students consider the importance of market size over market growth. We then go onto looking at how markets have become dynamic along with online retailing. As it is the first lesson of theme 1, students are gently introduced to the assessment objectives with a basic question requiring all 4 assessment objectives - a model answer is provided to help students understand the AOs. We finish with a box plenary and homework task.
Colourful, concise and engaging slides!