Edexcel A Level Business Theme 4 - 4.3.2 4.3.3Niche markets + Cultural factors
This double lesson introduces learners to global niche markets and cultural/social factors which affect global marketing. We start with discussing what a niche market is from theme 1, then go on to discuss a concise case study on a very interesting type of coffee. We then look at another concise case study of PepsiCo's Gatorade which has launched in India with a particular type of global marketing strategy. A 12 mark question with structure guidance and a model answer to develop examination skills.
We then look at cultural and social factors at play, and some real regrettable blunders made by companies.
Colourful, concise and engaging slides!