Edexcel A Level Business Theme 3 - 3.1.3 SWOT analysis
This lesson introduces learners to internal and external considerations to complete a SWOT analysis. We start by looking at what a SWOT analysis is and the types of questions we need to ask ourselves to find out our SWOT. We then contextualise with a few examples such as Mcdonald's, Thornton's and a brief sorting activity with Apples SWOT.
We then go on to look at a concise case study on BHP the large mining company, students can work in pairs or a group to assess the companies position using SWOT, the outcomes of this can be used to answer a 12 mark question based on the case study. A concise model answer is included for students to peer assess and a kahoot quiz with link to finish off.
Colourful, concise and engaging slides!