AQA GCSE Business 9-1 - 5.4 The elements of the marketing mix
This bundle of 8 lessons introduces learners to the marketing mix, we start off with an introductory lesson looking briefly at all four Ps of the marketing mix.
We then go on to focus on price, looking at a range of pricing strategies, and this is consolidated with a group activity where students decide which pricing strategy is the most appropriate in four different scenarios.
Then we look at the product life cycle, this is illustrated with plenty of real life examples to help students contextualise their understanding of the topic. We look at how a businesse products can be categorised in the boston matrix.
Then promotion, we look at a range of promotional techniques and real examples, this is consoldiated with group activity to develop a brand and present it to the class, there is a worksheet to guide this.
We finish with place, the different types of distribution channels, the benefits of e commerce and m commerce. Lots of exam practice with model answers.
Colourful, concise and engaging slides!