1.3.5 Marketing strategy - Theme 1 Edexcel A Level Business
This set of resources includes 1x PPT and 2x word files and can be delivered over 3 lessons. Learners are introduced to two main concepts 1) the product life cycle and 2) the boston matrix and how the two concepts are linked together. We start with looking at different stages a product goes through by looking at some real examples, students have the opportunity to become familiar with the cycle by creating their own - and describing what sales and costs are like at each stage too.
We then go on to look at the boston matrix, we look at each quadrant to understand the cash cows and dogs characteristics in depth. A group task to develop a marketing mix for a drink or a chocolate whilst considering the stage in the product life cycle - students can present their ideas back on the A3 sheet to the class. Another group task where students are given a business and they need to allocate the businesses products into the boston matrix, this could also be fed back or presented.
A link to a kahoot quiz and a box plenary to finish with.
Colourful, concise and engaging slides!